Include the app’s twitter and facebook icon on your landing page. The best mobile app pages have it.
If you’re on a single platform, then be sure to create lead capture for the other so that way when you launch multi-platform you’re in front of the right userbase. Usually, the best way to do this is redirect them to a sign up page.
Be sure to set up deep linking. Branch.io makes this incredibly simple and ensures links work in all scenarios. Use it to convert organic web traffic to app installs with their smart banner, have current users share content and referrals, and track all your organic installs to understand what marketing initiatives are working.
This will take you about 8–10 hours but will give you great exposure. Check out this awesome list of sites you can push your mobile app on: http://www.why.launchpuppies.com . You can also use their paid service too.
There’s 600M facebook groups, here’s a template to promote your app.
“Hi, I just started a new app that helps people deal with [issue]. I don’t want to spam the group, but I’d love to get some feedback on it. I’ve dropped a link in the comments, I’d love your feedback on it. — [your name]”
I’ve found that for every major audience there’s about 20–50 groups that would enable you to reach a potential of 10,000 to 1,000,000 early adopters.
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