At the zero to x stage of a web venture, I only care about 3 types of analytics/custom reports.
I strongly believe that in the zero to X of a web venture, that talking to users has 100x the value of analytics. Any tool that allows you to have phone call conversations with customers is worth quite a bit of money to the early stage venture.
Typing fatigue is real. Talking is mentally cheaper than typing, which is why as much as possible, you want to get the customer on the phone and hear out their gripes and workflows.
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